When everything is digital
Digital disruptive technologies are messing with old business models. If your business model still hasn’t been messed with, you are next!
Something along these lines was the key message from Zanny Minton Beddoes at the 2014 Global Outlook conference in Arendal. The Economic Editor for The Economist provided examples of how new companies outperformed and – in some cases – eliminated old industry powerhouses. New digital technology has forever transformed industries like music and media.
Minton Beddoes gave fair warning: It does not matter what kind of business you are in. Digitalization will find you!
What if you are a producer of offshore cranes and have extensive knowledge of the mechanics, the materials,
What do you do? Sit still and do things the way they have always been done? Invest in ICT-competence? Engage in research with world-leading academic institutions? Purchase the new disruptive frontrunner company before it becomes a serious competitor? These days, we see ‘all of the above’.
The most obvious realization is that you have to do something. You have to adapt, learn, develop and innovate to stay ahead of the pack. This is, of course, nothing new. As a world-leading
In a digital age, already being digital is a far better starting point than not being digital. It might prove easier for an ICT-firm specializing in sensors, data analysis
GCE NODE has taken several initiatives to focus on digitalization, automation


Anne-Grete Ellingsen
CEO, GCE NODE
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